Japan -earthquake, tsunami, and nuclear crisis in international Essay

Japan -earthquake, tsunami, and nuclear crisis in international business perspective - Essay Example The influence of the earthquake and the tsunami in the nuclear strategies of countries worldwide is examined in this paper. Reference is also made to the effects of the event on the global market. Appropriate theories are used for explaining the relationship between the earthquake in Japan and the nuclear crisis that followed. 2. Background of earthquake It could be argued that Japan should be best prepared to face such events. Two Swiss experts have been asked to evaluate the potentials of predicting the above earthquake: In accordance with Domenico Giardini, there were major chances to predict the specific earthquake. It is noted that earthquakes of 8.5 are considered as possible in the greater region; also, a few days before the above earthquake, tremors of 7.7 were reported in the region, but they were not given the adequate attention (Kuenzi & Beti 2011).

Sustainable industry analysis Lab Report Example | Topics and Well Written Essays - 750 words

Sustainable industry analysis - Lab Report Example The reviving of the company has resulted in the adoption of some marketing strategies which are aimed at ensuring the company gains a niche within the highly competitive automobile industry. The marketing strategies which the organisation has adopted since its revival are focused on ensuring sustainability of the business operations. The approaches which the company has adopted are discussed below. In seeking to ensure sustainability of the business operations the company has patented some components of the vehicles. The SP: 01 remains the main product which the company is focused on delivering to the market, and the brand in patented in order to protect the technology which the organisation has adopted (Stenquist 2013). The approach of patent marketing enables the organisation to ensure that the products cannot be imitated within the market while maintaining uniqueness in the market. Until the patent expires, Detroit electric will have exclusive rights for selling the patented products. This seeks to provide protection form the intense competition existing within the market for a given period of time; consequently ensuring in sustainability of the current market for the organisation. Through the patent marketing the organisation has been able to establish an element of continued demand for the product. The entry of similar products into the market has been eliminated throug h creation of a patent and this would ensure the organisation has a continued and sustainable demand for the automobiles into the future. Sustainable marketing seeks to deliver products which meet the sustainability demand presented to the environment in the manufacturing industry. Increased utilisation of sustainable energy ensures organisations are geared towards comprehensive sustainability in all aspects including marketing. While the company previously manufactured electric vehicles in the 20th century,